What the Finance Bro Can Teach Us About Sales

You know the type. Arcteryx vest over the collared shirt. Tech, buy side, mergers. It's giving American Psycho without the personality. Slight smell of either cedar (recently had a girlfriend) or more likely, Axe. Usually, frankly pretty boring

Sure, we should cover our drinks and write them off. But can we learn from them?

Bored at the offerings last night, I took the time to really observe and think about what we've been practicing at she sells.

Because Think about it....they're take rejection constantly, and THEY DONT GIVE A FUCK

Look at Chad- he's no different from Charlie, or Connor. Same shirt. Same vaguely outdoor jacket. Yet he takes rejection like a champ. He doesn't tie his work to KPIs or sales numbers. You'll roll your eyes at him and he'll start hitting on the girl one down from you in the bathroom line.

And he's actually the KING of question based selling. Where did you go to school? I like your shoes (he doesn't, he wouldn't recognize Margiela). He's nodding, he's re-affirming, he's building rapport.

You don't even like him but you're telling him shit. Oh you went to OSU? His sister went there too. He visited in the springtime. Oh you know that one bar? So does he! He divulges something about himself, while keeping the focus on you.

Think about where he stands, posted up. He's by the bar, by the bathroom line. He's hanging out where you'll naturally be. He offers you a drink. He clearly pitches you and communicates value.

And then he's just a BEAST at handling objections.

Don't want to go upstairs with him? He'll return to building rapport.

Not interested in this party? He'll soft close with a fresh white claw.
Hate the music? He'll introduce you to his buddy who's on aux. He listens to those pain points and tries to meet them with value.

No matter our feels about them, we could all learn from the finance bro.